As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?