Get Facebook working for your business

Most businesses these days agree they have to be on Facebook. The problem is most can’t agree to what level they have to be seen on it. The following are a few tips and points I’ve picked up that will help your Facebook page gain exposure and increase it’s marketing value.

First, this is for Facebook business pages, if you have a page already setup great, if not follow my post here to get started.

Note: a business should be setup as a business page not a profile! If your business has to accept friends then you have the wrong one. Get your profile changed to a business page here – Converting Your Profile Into a Facebook Page

If your page is up and running then you’ll need to build your followers by getting people to like your page. This can be done the traditional way by putting the address to your page on all marketing material or a link can be sent to your email marketing list. If you have a new page a simple way to get likes is to get each employee and friend of your business to like the page and have them invite their friends. These methods will build your followers quickly in the beginning and give you something to work with.

Once you’ve built your following you’ll want to start marketing and selling to them but it doesn’t work as easy as that. If you start blasting out marketing material, special offers and buy now posts you’ll soon find that your posts have no impact and your page isn’t getting the any attention. This is down to Facebook’s algorithm that controls what people see in their News Feed. The algorithm has grown and evolved over the last few years but essentially it still works the same way.

Facebook monitor everything a user does on the site, their likes, their interests, their shares and their friends. Using this information they build up a profile of each user and can group them based on their interests. When you post something on your page Facebook determines which of your followers would like to see the post and will only show it to them. What that means is that if you have 1000 likes on your page your post might only get shown to 50 of them. If those 50 people show no interest in the post, Facebook makes your post disappear from the News Feed. On the flip side if those 50 people like, share and comment on the post then Facebook push it out to more and more people and keeps going as long as the post keeps getting attention.

To get the most from your posts you will need to work with the Facebook algorithm and make it work for you. To start with you need to try to raise the initial number of users that will see your post. These users will be the ones that have shown the most interest in your page previously. You can build this number by posting things purely to attract attention like competitions asking people to like and share or my preferred method is to post things that people will actually care about. If you post things outside of your business scope and that your followers like Facebook will see your page to be diverse and the fact that people interact with it means that maybe more people should see it. From my own use of Facebook I’ve noticed that a post that gets shared carries more weight than one that gets liked. A share post travels through peoples’ News Feeds and gets more attention.

These are the things to post in between your marketing/buy now posts. Go and scroll through your News Feed and see what it looks like. You’ll see what grabs your attention are the photos, you probably didn’t even stop to read the simple text only posts and you definitely didn’t stop to read the posts longer than a few lines. That should show you the type of posts you need to be putting out. In general your post should include one or 2 sentences followed by a link or a photo. If you’re posting a link Facebook will pull in the page details and you’ll get a photo and a description of the page. Make sure the photo is relevant and eye catching, if there are several photos on the page you’ll be able to select which one you want and even if none suit you have the option of uploading your own. If you’re posting a photo make sure the photo is visibly tied to your business so either it’s a photo of your product or building or you’re logo is on the photo. As posts are shared around Facebook the text can get lost so always be able to link the photo to your business.

The contented in your posts will be individual to your business and your followers. Only you really know who your followers are and what they want to see. Tailor each post so that it appeals to the majority of your followers. After a while of posting different types of content you’ll know what works best. There are ways to use Facebook’s advertising platform to “Boost” your post but I’m not covering that here. When you’ve posted and continue to post basic content you should notice a rise in the attention your “big sell” posts get and if you continue this process over the course of the year you’ll see huge benefits from Facebook.

joe | January 6, 2016

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Contact MeContact Me

Get in touch

GET IN TOUCH

Address

Main Street, Glenties, Co. Donegal

Facebook Messenger

WhatsApp

CONTACT FORM

My ServicesMy Services

WHAT I CAN DO

IT Consultancy

Need help with your business or personal IT requirements, contact me and let me help you make the right decisions.

I can offer my full skillset in helping whatever your IT problem is from simply buying the right PC/laptop for your home or office to selecting the correct process and equipment for your business project.

Web Services

Looking for a complete website design and built or someone to maintain your site and social media I can help.

Packages for all sizes of websites can be put together from small single business sites to large complex ecommerce sites. Or if you would like to just chat about the possibilities for your business then contact me.

Having trouble with your social media? Don’t have the time? or you want to build your business profile? Contact me and see what I can offer. I will take you through the options for maintaining your social media or help you put together the strategy needed to achieve your goals.

Equipment Repair

PC or laptop giving trouble? Need data recovered? or need a screen repaired on your phone? All can be fixed

Your tech will give you problems from time to time but most of it can be fixed so if you are having issues with something then contact me.

About MeAbout Me

Who is Joe

I’ve worked in the IT industry in the North West of Ireland for over 15 years and within that time I have worked in and helped all sizes and types of businesses. My roles have spanned a wide and varied list of tasks including dealing with the public, organising demos of products, training staff, helping schools and businesses plan and maintain their IT offerings. If this sounds like someone that can help you then feel free to contact me.

Mar 13 - Aug 152013 - 2015

Ecommerce Manager

The Ecommerce Manager role involved the daily running and maintenance of The Cope’s online shop (www.thecope.ie), which was designed and built by myself based on an open source platform. The day to day tasks include monitoring the website’s health and security, analysing data produced by website traffic and sales, matching product offering with the analysed data and supporting the customers with any sales.

Apr 2012 - Aug 20152012 - 2015

IT Technician

The IT Technician role involved working on all IT matters within The Cope company, which includes offices and retail premises spread over 4 locations. It also includes working in the IT sales and repair department which deals with IT repairs from the public and on-site support contracts with businesses and schools within the area. Within this role I help to manage the IT needs for several large schools and businesses by planning future IT requirements, maintaining current IT setups and supporting individuals with their IT problems.

Jul 2010 - Apr 20122010 - 2012

Web Developer

Development of online reservation software for the accommodation industry. Along with building and maintaining the products, training was done with the clients to help them improve their business and get the most from their new IT solution. Technologies used include vs2010, ASP.Net, SQL Server, XML, Web Services, JavaScript, Cloud Servers both Windows and Linux based.

Sept 2009 - May 20102009 - 2010

NUI Galway

Post Graduate Diploma in Education

Oct 2008 - Spet 20092008 - 2009

Web Developer

Developing websites for event and entertainment companies to sell tickets online.

Mar 2008 - May 20082008

Tutor

Web Authoring Tutor. A 10 week (50 hours) course for people in employment. Course covered the basics of creating a web site and putting it online to fulfil the individual needs of each student.

Oct 2005 - Dec 20072005 - 2007

Web Developer

Developing database driven websites using Asp.Net. Key roles were building custom controls for use on various sites, integrating CSS and front-end pages with the database backend, support for an online booking engine product and creating mobile versions of the projects. I have taken team lead roles on several projects seeing them through from initial planning to final release

Sept 2004 - Sept 20052004 - 2005

University of Ulster

Computing and Intelligent Systems – Masters

Sept 1999 - May 20031999 - 2003

University of Limerick

Computer Systems

BlogBlog

My Latest News
Tech Tip #1 – Be careful what you agree to

Many of us will see the window below when we do an update of the Java software after being prompted for the 100th time but do you look at it close enough to see what’s going on or do you just click “Next” until it’s done?

Is your marketing plan ready for 2017?

As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?

Have you created your Instagram Business Profile?

Some of you eagle eyed people may have noticed changes on Instagram lately especially when viewing profiles. A new “Contact” button has appeared on some profiles that when clicked can give you the options to Call, Email or Get Directions. But where did this button come from and how do you get it for your profile?.

Alternatives to Subscription TV

Something I see more and more of late is ads offering me the chance to free myself from TV subscription bills like Sky but how do these systems work and what are they really offering? These are the questions most people are asking me and although I try to stay away from this whole area since as you’ll read later it’s a very murky subject legally speaking.

Get Facebook working for your business

Most businesses these days agree they have to be on Facebook. The problem is most can’t agree to what level they have to be seen on it. The following are a few tips and points I’ve picked up that will help your Facebook page gain exposure and increase it’s marketing value.

Solving Your WiFi Woes

A problem a lot of homes and businesses have these days is poor WiFi. This can be caused by several factors but there are a few things that can be done to fix it.

How to do a basic PC clean up

This is something I get asked to do frequently and the conversion usually begins with something like “my laptop is running very slow” or “there’s strange windows with ads appearing on my screen”. Both these scenarios happen to everyone at some stage from the novice to the experienced user. The difference being the experienced user knows the few simple things to do to get their computer running right again.

Joe’s Christmas 2015 Buying Guide for Tablets

Over the past number of years tablets have become a gift on most home’s Christmas list and this year will be no different. Here I’ve put together a guide on how to choose your tablet, what to look for and I’ve given my recommendations on what to buy.

Playstation 4 or Xbox One?

This is a decision that many households are going to be making over the next few weeks. The Playstation 4 has the slightly better specs and has become the more popular console but Xbox One sales have been growing and will catch up. Really no matter which you end up getting you will be happy but here a few points to consider that might sway you one way or the other.

Contact MeContact Me

Get in touch

GET IN TOUCH

Address

Main Street, Glenties, Co. Donegal

Facebook Messenger

WhatsApp

CONTACT FORM

My ServicesMy Services

WHAT I CAN DO

IT Consultancy

Need help with your business or personal IT requirements, contact me and let me help you make the right decisions.

I can offer my full skillset in helping whatever your IT problem is from simply buying the right PC/laptop for your home or office to selecting the correct process and equipment for your business project.

Web Services

Looking for a complete website design and built or someone to maintain your site and social media I can help.

Packages for all sizes of websites can be put together from small single business sites to large complex ecommerce sites. Or if you would like to just chat about the possibilities for your business then contact me.

Having trouble with your social media? Don’t have the time? or you want to build your business profile? Contact me and see what I can offer. I will take you through the options for maintaining your social media or help you put together the strategy needed to achieve your goals.

Equipment Repair

PC or laptop giving trouble? Need data recovered? or need a screen repaired on your phone? All can be fixed

Your tech will give you problems from time to time but most of it can be fixed so if you are having issues with something then contact me.

About MeAbout Me

Who is Joe

I’ve worked in the IT industry in the North West of Ireland for over 15 years and within that time I have worked in and helped all sizes and types of businesses. My roles have spanned a wide and varied list of tasks including dealing with the public, organising demos of products, training staff, helping schools and businesses plan and maintain their IT offerings. If this sounds like someone that can help you then feel free to contact me.

Mar 13 - Aug 152013 - 2015

Ecommerce Manager

The Ecommerce Manager role involved the daily running and maintenance of The Cope’s online shop (www.thecope.ie), which was designed and built by myself based on an open source platform. The day to day tasks include monitoring the website’s health and security, analysing data produced by website traffic and sales, matching product offering with the analysed data and supporting the customers with any sales.

Apr 2012 - Aug 20152012 - 2015

IT Technician

The IT Technician role involved working on all IT matters within The Cope company, which includes offices and retail premises spread over 4 locations. It also includes working in the IT sales and repair department which deals with IT repairs from the public and on-site support contracts with businesses and schools within the area. Within this role I help to manage the IT needs for several large schools and businesses by planning future IT requirements, maintaining current IT setups and supporting individuals with their IT problems.

Jul 2010 - Apr 20122010 - 2012

Web Developer

Development of online reservation software for the accommodation industry. Along with building and maintaining the products, training was done with the clients to help them improve their business and get the most from their new IT solution. Technologies used include vs2010, ASP.Net, SQL Server, XML, Web Services, JavaScript, Cloud Servers both Windows and Linux based.

Sept 2009 - May 20102009 - 2010

NUI Galway

Post Graduate Diploma in Education

Oct 2008 - Spet 20092008 - 2009

Web Developer

Developing websites for event and entertainment companies to sell tickets online.

Mar 2008 - May 20082008

Tutor

Web Authoring Tutor. A 10 week (50 hours) course for people in employment. Course covered the basics of creating a web site and putting it online to fulfil the individual needs of each student.

Oct 2005 - Dec 20072005 - 2007

Web Developer

Developing database driven websites using Asp.Net. Key roles were building custom controls for use on various sites, integrating CSS and front-end pages with the database backend, support for an online booking engine product and creating mobile versions of the projects. I have taken team lead roles on several projects seeing them through from initial planning to final release

Sept 2004 - Sept 20052004 - 2005

University of Ulster

Computing and Intelligent Systems – Masters

Sept 1999 - May 20031999 - 2003

University of Limerick

Computer Systems

BlogBlog

My Latest News
Tech Tip #1 – Be careful what you agree to

Many of us will see the window below when we do an update of the Java software after being prompted for the 100th time but do you look at it close enough to see what’s going on or do you just click “Next” until it’s done?

Is your marketing plan ready for 2017?

As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?

Have you created your Instagram Business Profile?

Some of you eagle eyed people may have noticed changes on Instagram lately especially when viewing profiles. A new “Contact” button has appeared on some profiles that when clicked can give you the options to Call, Email or Get Directions. But where did this button come from and how do you get it for your profile?.

Alternatives to Subscription TV

Something I see more and more of late is ads offering me the chance to free myself from TV subscription bills like Sky but how do these systems work and what are they really offering? These are the questions most people are asking me and although I try to stay away from this whole area since as you’ll read later it’s a very murky subject legally speaking.

Get Facebook working for your business

Most businesses these days agree they have to be on Facebook. The problem is most can’t agree to what level they have to be seen on it. The following are a few tips and points I’ve picked up that will help your Facebook page gain exposure and increase it’s marketing value.

Solving Your WiFi Woes

A problem a lot of homes and businesses have these days is poor WiFi. This can be caused by several factors but there are a few things that can be done to fix it.

How to do a basic PC clean up

This is something I get asked to do frequently and the conversion usually begins with something like “my laptop is running very slow” or “there’s strange windows with ads appearing on my screen”. Both these scenarios happen to everyone at some stage from the novice to the experienced user. The difference being the experienced user knows the few simple things to do to get their computer running right again.

Joe’s Christmas 2015 Buying Guide for Tablets

Over the past number of years tablets have become a gift on most home’s Christmas list and this year will be no different. Here I’ve put together a guide on how to choose your tablet, what to look for and I’ve given my recommendations on what to buy.

Playstation 4 or Xbox One?

This is a decision that many households are going to be making over the next few weeks. The Playstation 4 has the slightly better specs and has become the more popular console but Xbox One sales have been growing and will catch up. Really no matter which you end up getting you will be happy but here a few points to consider that might sway you one way or the other.