Is your marketing plan ready for 2017?

As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?

Here’s a perfect example of how to ride a hashtag that has “nothing to do with my business”

The Dogs Trust Evesham are able to take the day Friday 13th and the hashtag #friday13th and use them to promote their cause. So alright depending on when you’re reading this you probably don’t have time to plan for this Friday or you missed it so let’s look ahead.

If you take this month, January, as a planning month set out your goals and hit the ground running in February. Below is a short list of some dates to watch for this year and try to target the events online with whatever hashtags are trending (don’t try to be smart by making up your own). Some of the events are American but they all generate a huge amount of content online making it beneficial to target these and use the built up interest to advertise your business, services or products. My own full calendar and list of dates can be downloaded here.

February 5th – Super Bowl Sunday

Not an obvious one for businesses outside of America. The Super Bowl is one of the most watched sporting events globally each year but it’s not the actual game that we’re interested in for marketing. The online media soak up and churn out content in the lead up to and aftermath of the Super Bowl and it’s worthwhile to see if you can link your business in any way to what’s going on. A large proportion of the online talk in the weeks before will be about the ads and as companies announce their ad it’s an easy way to ride the wave by sharing and commenting on the videos. The following Monday will see an increase in search activity for the Super Bowl halftime show and if something out of the ordinary happened so again be online to share the videos and comment.

February 14th – Valentine’s Day

Link your business with love and happiness. If you can make your website red, a simple way of doing this without changing the design is to change the photos to ones that contain red or if you display products on your homepage change them to all red items.

February 28th – Shrove Tuesday (Pancake Tuesday)

Generally here you’re obliged to post content about pancakes but you could post photos of staff member eating pancakes and how the generous boss went out and got them or even better made some themselves. Instagram is the place to be posting on this day.

March 17th – St. Patrick’s Day

Like Valentine’s Day if you can change the colour of your website, to green this time. This day and the week that surrounds it is all about celebrating any and every connection to Ireland your business has.

April 1st – April Fool’s Day

This is a tricky one as many websites go with the fake news angle but unless you get it just right it can backfire plus with all the backlash about clickbait and fake news sites it’ll be interesting to see how April Fool’s Day plays out online this year. For your own business why not try a simple video of an office prank or a stupid product you wish you sold.

May 1st – May Day

May Day was/is traditionally a day for celebrating Spring with singing and dancing. In recent years most people will associate it with International Workers’ Day a day for celebrating workers and the working classes. Either way there’s plenty of angles to go with for producing content around the date.

May 29th – Memorial Day

Memorial Day is an American holiday where they honour and remember those that died serving their country. You might think this is an odd date to include for businesses outside of America but as with all things American they bleed through to all countries and although we may not be remembering those that served our country it will be a day where people online remember those they’ve lost and if fitting a business could post something about a member of staff or a customer that they lost during the year.

July 4th – Independence Day

Like St. Partick’s Day this day is all about celebrating any and every link your business has to America. If you can fit in the Red, White and Blue colour scheme on our website do it but do remember the time difference on this day. Keep any posts from going live until after noon.

September 10th – Grandparents Day

Did you know this day existed? Well it’s celebrated in several countries around the world including UK, America, Canada and Australia. Put a spin on the content you used for Mother’s Day and Father’s Day.

November 11th – Singles Day

So there’s a Valentine’s Day for the couples there has to be a Singles Day right? This started in China as a day where they celebrated being single and bought themselves nice gifts. The Alibaba website pushed the day and has since grown it to into a festival and globally the biggest online shopping day of the year. In 2016 the day started to appear in Western Europe and America so expect to see it in 2017 and be ready for it.

November 24th – Black Friday

The American “shopping holiday” has become a global event now and is used by many retailers to kickstart their Christmas sales period. The day is still mainly focused on physical stores but it’s all about the deals and price cuts so no clever marketing will work here if the prices aren’t there to back it up.

November 27th – Cyber Monday

Cyber Monday grew from people returning to work after Thanksgiving and talking about the amazing deals they got on Black Friday. When people heard about the deals the first thing they did was to go online and try to find the same deal. Now online retailers are prepared for this and launch their sales and price cuts to attract these shoppers. Cyber Monday is an important day for online retailers since depending on where you are and what you sell there might not be many more days that orders can be shipped before Christmas so use this day wisely to attract new customers and build on your sales for the first week in December.

The standard days that everyone should have covered aren’t mentioned here but are listed on the calendar downloadable from here. There’s many more dates I just didn’t add but if you follow me online I’ll give a heads up as they come along. For your own business there will be local dates of note and events associated with your business or customers that you’ll want to target, add those to the calendar and give yourself a clearer picture of the marketing plan for the year.

As always if there’s anything here you would like to discuss or you would like help with your own marketing plan please contact me.

 

joe | January 11, 2017

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Contact MeContact Me

Get in touch

GET IN TOUCH

Adress

Main Street, Glenties, Co. Donegal

Phone

+353 (0)86 8653011

Facebook Messenger

http://m.me/JoesTechHelp

CONTACT FORM

My ServicesMy Services

WHAT I CAN DO

IT Consultancy

Need help with your business or personal IT requirements, contact me and let me help you make the right decisions.

I can offer my full skillset in helping whatever your IT problem is from simply buying the right PC/laptop for your home or office to selecting the correct process and equipment for your business project.

Web Services

Looking for a complete website design and built or someone to maintain your site and social media I can help.

Packages for all sizes of websites can be put together from small single business sites to large complex ecommerce sites. Or if you would like to just chat about the possibilities for your business then contact me.

Having trouble with your social media? Don’t have the time? or you want to build your business profile? Contact me and see what I can offer. I will take you through the options for maintaining your social media or help you put together the strategy needed to achieve your goals.

Equipment Repair

PC or laptop giving trouble? Need data recovered? or need a screen repaired on your phone? All can be fixed

Your tech will give you problems from time to time but most of it can be fixed so if you are having issues with something then contact me.

About MeAbout Me

Who is Joe

I’ve worked in the IT industry in the North West of Ireland for over 15 years and within that time I have worked in and helped all sizes and types of businesses. My roles have spanned a wide and varied list of tasks including dealing with the public, organising demos of products, training staff, helping schools and businesses plan and maintain their IT offerings. If this sounds like someone that can help you then feel free to contact me.

Mar 13 - Aug 152013 - 2015

Ecommerce Manager

The Ecommerce Manager role involved the daily running and maintenance of The Cope’s online shop (www.thecope.ie), which was designed and built by myself based on an open source platform. The day to day tasks include monitoring the website’s health and security, analysing data produced by website traffic and sales, matching product offering with the analysed data and supporting the customers with any sales.

Apr 2012 - Aug 20152012 - 2015

IT Technician

The IT Technician role involved working on all IT matters within The Cope company, which includes offices and retail premises spread over 4 locations. It also includes working in the IT sales and repair department which deals with IT repairs from the public and on-site support contracts with businesses and schools within the area. Within this role I help to manage the IT needs for several large schools and businesses by planning future IT requirements, maintaining current IT setups and supporting individuals with their IT problems.

Jul 2010 - Apr 20122010 - 2012

Web Developer

Development of online reservation software for the accommodation industry. Along with building and maintaining the products, training was done with the clients to help them improve their business and get the most from their new IT solution. Technologies used include vs2010, ASP.Net, SQL Server, XML, Web Services, JavaScript, Cloud Servers both Windows and Linux based.

Sept 2009 - May 20102009 - 2010

NUI Galway

Post Graduate Diploma in Education

Oct 2008 - Spet 20092008 - 2009

Web Developer

Developing websites for event and entertainment companies to sell tickets online.

Mar 2008 - May 20082008

Tutor

Web Authoring Tutor. A 10 week (50 hours) course for people in employment. Course covered the basics of creating a web site and putting it online to fulfil the individual needs of each student.

Oct 2005 - Dec 20072005 - 2007

Web Developer

Developing database driven websites using Asp.Net. Key roles were building custom controls for use on various sites, integrating CSS and front-end pages with the database backend, support for an online booking engine product and creating mobile versions of the projects. I have taken team lead roles on several projects seeing them through from initial planning to final release

Sept 2004 - Sept 20052004 - 2005

University of Ulster

Computing and Intelligent Systems – Masters

Sept 1999 - May 20031999 - 2003

University of Limerick

Computer Systems

BlogBlog

My Latest News
Tech Tip #1 – Be careful what you agree to

Many of us will see the window below when we do an update of the Java software after being prompted for the 100th time but do you look at it close enough to see what’s going on or do you just click “Next” until it’s done?

Is your marketing plan ready for 2017?

As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?

Have you created your Instagram Business Profile?

Some of you eagle eyed people may have noticed changes on Instagram lately especially when viewing profiles. A new “Contact” button has appeared on some profiles that when clicked can give you the options to Call, Email or Get Directions. But where did this button come from and how do you get it for your profile?.

Alternatives to Subscription TV

Something I see more and more of late is ads offering me the chance to free myself from TV subscription bills like Sky but how do these systems work and what are they really offering? These are the questions most people are asking me and although I try to stay away from this whole area since as you’ll read later it’s a very murky subject legally speaking.

Get Facebook working for your business

Most businesses these days agree they have to be on Facebook. The problem is most can’t agree to what level they have to be seen on it. The following are a few tips and points I’ve picked up that will help your Facebook page gain exposure and increase it’s marketing value.

Solving Your WiFi Woes

A problem a lot of homes and businesses have these days is poor WiFi. This can be caused by several factors but there are a few things that can be done to fix it.

How to do a basic PC clean up

This is something I get asked to do frequently and the conversion usually begins with something like “my laptop is running very slow” or “there’s strange windows with ads appearing on my screen”. Both these scenarios happen to everyone at some stage from the novice to the experienced user. The difference being the experienced user knows the few simple things to do to get their computer running right again.

Joe’s Christmas 2015 Buying Guide for Tablets

Over the past number of years tablets have become a gift on most home’s Christmas list and this year will be no different. Here I’ve put together a guide on how to choose your tablet, what to look for and I’ve given my recommendations on what to buy.

Playstation 4 or Xbox One?

This is a decision that many households are going to be making over the next few weeks. The Playstation 4 has the slightly better specs and has become the more popular console but Xbox One sales have been growing and will catch up. Really no matter which you end up getting you will be happy but here a few points to consider that might sway you one way or the other.

Contact MeContact Me

Get in touch

GET IN TOUCH

Adress

Main Street, Glenties, Co. Donegal

Phone

+353 (0)86 8653011

Facebook Messenger

http://m.me/JoesTechHelp

CONTACT FORM

My ServicesMy Services

WHAT I CAN DO

IT Consultancy

Need help with your business or personal IT requirements, contact me and let me help you make the right decisions.

I can offer my full skillset in helping whatever your IT problem is from simply buying the right PC/laptop for your home or office to selecting the correct process and equipment for your business project.

Web Services

Looking for a complete website design and built or someone to maintain your site and social media I can help.

Packages for all sizes of websites can be put together from small single business sites to large complex ecommerce sites. Or if you would like to just chat about the possibilities for your business then contact me.

Having trouble with your social media? Don’t have the time? or you want to build your business profile? Contact me and see what I can offer. I will take you through the options for maintaining your social media or help you put together the strategy needed to achieve your goals.

Equipment Repair

PC or laptop giving trouble? Need data recovered? or need a screen repaired on your phone? All can be fixed

Your tech will give you problems from time to time but most of it can be fixed so if you are having issues with something then contact me.

About MeAbout Me

Who is Joe

I’ve worked in the IT industry in the North West of Ireland for over 15 years and within that time I have worked in and helped all sizes and types of businesses. My roles have spanned a wide and varied list of tasks including dealing with the public, organising demos of products, training staff, helping schools and businesses plan and maintain their IT offerings. If this sounds like someone that can help you then feel free to contact me.

Mar 13 - Aug 152013 - 2015

Ecommerce Manager

The Ecommerce Manager role involved the daily running and maintenance of The Cope’s online shop (www.thecope.ie), which was designed and built by myself based on an open source platform. The day to day tasks include monitoring the website’s health and security, analysing data produced by website traffic and sales, matching product offering with the analysed data and supporting the customers with any sales.

Apr 2012 - Aug 20152012 - 2015

IT Technician

The IT Technician role involved working on all IT matters within The Cope company, which includes offices and retail premises spread over 4 locations. It also includes working in the IT sales and repair department which deals with IT repairs from the public and on-site support contracts with businesses and schools within the area. Within this role I help to manage the IT needs for several large schools and businesses by planning future IT requirements, maintaining current IT setups and supporting individuals with their IT problems.

Jul 2010 - Apr 20122010 - 2012

Web Developer

Development of online reservation software for the accommodation industry. Along with building and maintaining the products, training was done with the clients to help them improve their business and get the most from their new IT solution. Technologies used include vs2010, ASP.Net, SQL Server, XML, Web Services, JavaScript, Cloud Servers both Windows and Linux based.

Sept 2009 - May 20102009 - 2010

NUI Galway

Post Graduate Diploma in Education

Oct 2008 - Spet 20092008 - 2009

Web Developer

Developing websites for event and entertainment companies to sell tickets online.

Mar 2008 - May 20082008

Tutor

Web Authoring Tutor. A 10 week (50 hours) course for people in employment. Course covered the basics of creating a web site and putting it online to fulfil the individual needs of each student.

Oct 2005 - Dec 20072005 - 2007

Web Developer

Developing database driven websites using Asp.Net. Key roles were building custom controls for use on various sites, integrating CSS and front-end pages with the database backend, support for an online booking engine product and creating mobile versions of the projects. I have taken team lead roles on several projects seeing them through from initial planning to final release

Sept 2004 - Sept 20052004 - 2005

University of Ulster

Computing and Intelligent Systems – Masters

Sept 1999 - May 20031999 - 2003

University of Limerick

Computer Systems

BlogBlog

My Latest News
Tech Tip #1 – Be careful what you agree to

Many of us will see the window below when we do an update of the Java software after being prompted for the 100th time but do you look at it close enough to see what’s going on or do you just click “Next” until it’s done?

Is your marketing plan ready for 2017?

As we all settle down again and look forward to the coming year it’s time to plan. You did plan your marketing for 2017 right? Like last weekend the Golden Globes were on and you had all your content ready to go out on Sunday and Monday and you were able to ride the hashtags with all the aftermath from the speeches… right? OK, so you missed that one… but you’re ready for the next big trending day? That’s it Friday 13th this week #Friday13th will be trending from Thursday to Saturday. What?… You didn’t think it had anything to do with your business?

Have you created your Instagram Business Profile?

Some of you eagle eyed people may have noticed changes on Instagram lately especially when viewing profiles. A new “Contact” button has appeared on some profiles that when clicked can give you the options to Call, Email or Get Directions. But where did this button come from and how do you get it for your profile?.

Alternatives to Subscription TV

Something I see more and more of late is ads offering me the chance to free myself from TV subscription bills like Sky but how do these systems work and what are they really offering? These are the questions most people are asking me and although I try to stay away from this whole area since as you’ll read later it’s a very murky subject legally speaking.

Get Facebook working for your business

Most businesses these days agree they have to be on Facebook. The problem is most can’t agree to what level they have to be seen on it. The following are a few tips and points I’ve picked up that will help your Facebook page gain exposure and increase it’s marketing value.

Solving Your WiFi Woes

A problem a lot of homes and businesses have these days is poor WiFi. This can be caused by several factors but there are a few things that can be done to fix it.

How to do a basic PC clean up

This is something I get asked to do frequently and the conversion usually begins with something like “my laptop is running very slow” or “there’s strange windows with ads appearing on my screen”. Both these scenarios happen to everyone at some stage from the novice to the experienced user. The difference being the experienced user knows the few simple things to do to get their computer running right again.

Joe’s Christmas 2015 Buying Guide for Tablets

Over the past number of years tablets have become a gift on most home’s Christmas list and this year will be no different. Here I’ve put together a guide on how to choose your tablet, what to look for and I’ve given my recommendations on what to buy.

Playstation 4 or Xbox One?

This is a decision that many households are going to be making over the next few weeks. The Playstation 4 has the slightly better specs and has become the more popular console but Xbox One sales have been growing and will catch up. Really no matter which you end up getting you will be happy but here a few points to consider that might sway you one way or the other.